@CRConrad – That doesn’t qualify as a “sham” – the news is that SCL Group and Cambridge Analytica are shutting down. That’s correct.
The part you’re responding to – and it would help if you would add details in the future – is that the players behind Cambridge Analytica set up a new company last year called Emerdata, which could be a front to rebrand Cambridge Analytica and SCL Group.
Here’s the salient details from NYT:
In recent months, executives at Cambridge Analytica and SCL Group, along with the Mercer family, have moved to created a new firm, Emerdata, based in Britain, according to British records. The new company’s directors include Johnson Ko Chun Shun, a Hong Kong financier and business partner of Erik Prince. Mr. Prince founded the private security firm Blackwater, which was renamed Xe Services after Blackwater contractors were convicted of killing Iraqi civilians.
Cambridge and SCL officials privately raised the possibility that Emerdata could be used for a Blackwater-style rebranding of Cambridge Analytica and the SCL Group, according two people with knowledge of the companies, who asked for anonymity to describe confidential conversations. One plan under consideration was to sell off the combined company’s data and intellectual property.
An executive and a part owner of SCL Group, Nigel Oakes, has publicly described Emerdata as a way of rolling up the two companies under one new banner. Efforts to reach him by phone on Wednesday were unsuccessful.
And more from BI:
The power players behind Cambridge Analytica set up a mysterious new data firm last year called Emerdata.
The New York Times reported that Emerdata could be a front to rebrand Cambridge Analytica and SCL Group after Cambridge Analytica was shut down on Wednesday.
The Times called it a “Blackwater-style” operation after the infamous private security firm changed its name when contractors were convicted of killing Iraqi civilians.
There are established links between Emerdata and Blackwater.